Blog

  • Our creators : Their passion for your beauty

    Our creators : Their passion for your beauty

    At Aura4ever, we aim at exploring and discovering cosmetics makers, with exceptional products, in order to bring beauty at your doorstep. We are sourcing locally and internationally, chasing for the latest trends in the cosmetics and body care industry. 

    We put the passion at the first rank of our criteria of selection when we meet a cosmetics creator, because we believe that the passion drives the quality and effectiveness of your production. And you deserve quality and effectiveness when it comes to cosmetics.

    Wherever and whenever we discover a star beauty chemist and their product, we offer him to join us in our glamorous adventure. For that, we allow the time to build a genuine and personal relationship with them, and we connect in each other’s world. We explore their story, and the story behind their product. We understand their passion and what makes their product so special to them and how you could benefit of it.

    Building the Aura family of partners, we ensure that their products fit into our suite of beauty products, both in terms of quality and on effectiveness, to guarantee we deliver on the high standard promise we are committing to you. Being part of the Aura family, our partners are  complementing and supporting each other, as they are collectively and individually responsible for the quality and reliability that is our brand Aura. We support them in their development in this Middle East region as they deserve to be known and you deserve to enjoy their innovations.

    We are not offering and don’t intend to offer the Top Brands of the industry, because we would have no added value to bring you by doing so, and more importantly, we are convinced that we can make you discover new brands, premium as per the quality of their ingredients, and effectiveness, that you will love.

    Karim SENNAD, Founder – Aura4ever.com

  • Dubai Municipality Registration – What’s this?

    Dubai Municipality Registration – What’s this?

    [vc_row][vc_column][vc_column_text]In the UAE, Cosmetics, Personal Care and perfumes products have to get necessary approvals and registration from the Dubai Municipality before being put in the market for the consumers. This is to ensure:

    • the products are safe for the consumers
    • that at all time the products imported or sold have not been banned elsewhere in any other country

    Establishments involved in the trading, importing, selling, supplying, manufacturing of Cosmetics, Personal Care and perfumes products have to comply with the Dubai Municipality requirements. Among them are :

    • Laboratory tests
    • Label assessment that required to inform properly the consumer about precautions, how to use instructions, expiry, storage conditions,…
    • providing a valid trade license with the related activity,

    At Aura4ever, we are bringing to our customers products from passionate creators of beauty care products, that are not yet distributed in the UAE market. Actually, most often they are not widely distributed, but more locally in their country of origin. It is when we discover them, and understand that they are exceptional products, that we help them to expand internationally here in the GCC. They enter the UAE market for the first time, thanks to us, for our customers. This is where we have to get them registered with The Public Health and Safety Department in Dubai Municipality.

    As we are launching, most of the products are still not ready for immediate sale, until we finalize their registration. Nevertheless, in the meantime, you still can read about the products, the brands, the creators profile. You can even socially engage with them through their facebook / instagram as we provide their links, so you can discuss their creations, ask questions, … For each of those products, you can easily register your email to get a notification to inform you as soon as the products you are interested in are available.

    We are proud to introduce you our discoveries and are sure you will love them as much as we love them.[/vc_column_text][/vc_column][/vc_row]